#SpreadYourGoals2030 initiative won the Deutscher Media 2019 award

The #SpreadYourGoals2030 campaign was awarded the Deutscher Mediapreis 2019 in the category “Media Idea Digital & Advertising in Public Space” Go Wings!

The #SDG Wings took flight to new heights yesterday night in Munich at the awards gala for the Deutscher Mediapreis 2019. This recognition is for our great creative partners Weischer Media and everyone within the SDG community who participated and made it fly!

Best “Media Idea Digital & Advertising in Public Space”, of this year’s Germany’s most prestigious Media Award, the “Deutscher Media Preis” was awarded to the #SpreadyourGoals2030 campaign for its innovative and creative approach. The campaign was also shortlisted for Non-for-profit Media.

From small things, big things grow. The campaign #SpreadYourGoals2030 was created in partnership with Weischer Media and launched to share the positive message of the #SDGs and engage young people to take action for the goals. Inspired by the Angel Wings trend on social media and leveraging new technologies available, the campaign was built as a combination of beautiful illustrations of the 17 Sustainable Development Goals as Wings, animated through Augmented Reality. By scanning a code on the shazam app users could swipe through the 17 Wings, learn about each of the goals, get their SDG wings in place and shoot a photo to share their support for the Goals with their friends and community. Billboards on the main German cities, central stations, Festivals and events brought the SDGs to thousands of people in Germany, while taking over social media across the world.

Thousands of messages in support for the Goals where shared under #SpreadyourGoals2030 and shared with decision-makers to showing how people stand behind the Goals and want to see, and take, Action.

Feeling inspired to join? Show your support, put on your SDG WINGS and share them with us!

It’s simple:

1) Download the app Shazam

2) Click on the camera icon

3) Scan the orange code in the image

4) Take your photo or a video and share with the world how that GOAL is important for you, or what is it you are doing to make sure we achieve it using #SpreadyourGoals2030