17 July is the day for music and action!

5 reasons why you should join Play:Fair for People and Planet

Get ready for a new kind of music activation at Play:Fair for People and Planet. Artists and activists will come together with the power of music to #TurnItAround for climate, equality and sustainable food systems.

The global broadcast will be live streamed on 17 July 2021 at 18:30–20:30 CET at http://playfair.live

Share your SDG action and you will receive your virtual ticket to the global broadcast! If you are based in Milan, you can sign up for a chance to be added to the guest list to attend the event in person.


Here are 5 reasons why you should join:

1. Be part of the global movement to #TurnItAround

Get ready for the Global Week to #Act4SDGs

Now, more than ever, we need to raise our voices and ensure our global leaders take bold and transformative action on the global challenges we all face. The time is now — for each and every one of us — to TAKE ACTION towards achieving the SDGs.

Share your SDG action to receive your virtual ticket to the global broadcast! You’ll be part of the global movement to #TurnItAround for a healthy, green and just future for all in the lead up to our big mobilization moment — the Global Week to #Act4SDGs on 17–28 September.

2. Groove together with people across the world from wherever you are

Wherever you are, dance and groove with people across the world to the tunes of our incredible artists! Hear how they #TurnItAround for the Sustainable Development Goals.

KeyChange Ambassador Margherita Vicario is a an urban/pop singer/songwriter, actress and one of the most dynamic artists of the Italian music scene. Epoque combines musicality and afro rhythms — mixing Italian with French and Lingala to give an international breath to her style. Populous is among the most talented DJs and producers in Italy.

3. Join a sustainable event

Adobe Stock/Chekunov Alexandr

Let’s create events that adapt to nature rather than the other way around! Play:Fair is created with sustainability in focus — you can support the music industry in leading the way to produce events that take climate and the environment into account.

There are lots of simple solutions that can be done to create an environmentally friendly event. You can hold events during daylight to reduce electric consumption, feature local artists and ensure gender equality in the program. Let’s also encourage walking, biking or taking public transportation to the event.

Want to organize your own Play:Fair for People and Planet? Check out the SDG Music Guide for a more sustainable music industry at http://playfair.live

4. Hear from established and emerging changemakers

Leading up to the Play:Fair activation, three Turning Point Dialogues will take place, featuring established and emerging changemakers sharing personal insights, ideas and calls to action through an intimate conversation format. Tune in to the series on 14–16 July at http://playfair.live

5. Promote gender equality

UN Women

Our artists Margherita Vicario, Epoque and Populous advocate for gender equality through their art and work! Populous brings his queer identity to music and celebrates a femininity outside every gender stereotype. The Play:Fair series is committed to gender equality — ensuring equal gender representation in the lineup and production crew.

Tell the world you are joining!

Click to tweet and see comms resources.

Share your SDG action on social media and tag us @SDGAction with the hashtag #TurnItAround for a chance to be featured on our social media channels.

Official account of the UN SDG Action Campaign, aiming to mobilize, inspire & connect a movement to #TurnItAround for the #GlobalGoals